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The Ember

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A free weekly field report from a 25-year CMO testing what AI can actually do for small-business growth: real experiments, real numbers, no hype. Written for owners who do their own marketing, and for the small teams doing it with them.

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From the field

Past embers.

  1. Field note

    Field-Testing AI Tools

    How we score an AI tool before it ever touches real revenue.

    Read it →
  2. Field note 01

    The AI Revenue Stack

    A working map of what's actually driving pipeline in 2026.

  3. Field note 02

    Proof, Not Theory

    How to evaluate any AI marketing claim in 15 minutes.

  4. Field note 03

    The First Funnel You Should Let AI Rebuild

    And the one you shouldn't.

  5. Field note 04

    What AI Changes About Leading a Revenue Team

    And what it doesn't.

  6. Field note 05

    The Board Question

    Answering "what is AI actually doing for our growth?"

Honest questions

Three honest questions

Who writes The Ember?
The first field reports come from our founder, a 25-year CMO and CEO. Over time, The Ember adds contributing marketers and operators who've carried real numbers, all writing for the same reader: the owner and their small team.
Is it really free?
Yes, permanently. This is a passion project, not a funnel. The founder runs a company for a living; this is where he tests what AI can do and publishes the numbers.
What's the catch?
There isn't one. No course, no coaching, no membership tier. If we ever recommend a tool or a partner we'd use ourselves, we say so, and we disclose it.
What about the community?
The Cabin, our community room, opens later. Subscribing to The Ember reserves your seat: readers get the first invitation.